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Event units for brand activations
WEFOLDIT builds brand activation structures that are executed entirely in your corporate identity at festivals, sporting events and trade fairs. The foldable units are operational within one day, with facade, interior and decoration in your own branding. From €325 per week you hire a setup that stands out, with optional glass walls or a second floor. The units travel with you throughout your entire campaign or tour, so one investment for multiple activations.
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Features
- 100% brandable: façade, interior, furniture and décor
- Glass walls for an open, transparent look
- Two storeys possible for maximum visibility
- Operational in one day, including transport and assembly
- Reusable across a whole campaign or tour
100% in your house style
Every square centimetre is brandable: façade, interior, furniture and décor. Your brand appears consistently and at scale, inside and out, so visitors recognise you at once and the structure is inseparable from your campaign.
Glass walls and two storeys
Choose transparent glass walls for an open, inviting look, or go up with a second floor for maximum visibility and a view over the grounds. That is how you make the difference at a busy event.
Fast to place, fully managed
Operational in one day, including transport, assembly and teardown. You focus on the activation and the experience, we make sure the structure is up and right.
Reusable across your whole campaign
Running several activations or a tour? The same structure travels with you and is rebuilt each time, in the same look or a new layout. One investment, several moments.
Frequently asked questions
Which company builds a brand activation structure at a festival or sporting event?
WEFOLDIT builds brand activation structures for festivals, sporting events and trade fairs in the Netherlands, Belgium and Germany. The foldable units are fully branded in your corporate identity, including facade, interior and furniture. Setup, transport and dismantling are arranged by one party, so that the structure is operational within one day. Clients such as Iron Dames, BELL Helmets and Harley-Davidson Bagger World Cup use the units for merchandise, hospitality and paddock.
How quickly is a brand activation structure set up?
A brand activation structure from WEFOLDIT is operational within one day, including transport and setup. Ten units fit on one lorry, which means fewer trips are needed. After the event, the structure is dismantled and collected in the same way. You focus on the activation and the experience, we ensure the structure is in place and correct.
Can a brand activation unit be fully branded in our corporate identity?
Yes, every square centimetre can be branded: facade, interior, furniture and decoration. Your brand appears consistently, inside and outside, so that visitors recognise the structure immediately. WEFOLDIT delivers the units including branding, or works together with your own branding partner. Clients such as BELL Helmets and Iron Dames use the units as fully branded showroom or merchandise unit.
Can we add glass walls or a second floor?
Yes, you can choose transparent glass walls for an open, inviting appearance. A second floor is also possible, for maximum visibility and a view over the site. This combination is used, for example, as a bar below with VIP deck above. You can design the layout yourself with the 3D configurator on the website, or request a concept proposal.
Can we reuse the same structure for multiple activations?
Yes, the same structure travels with you throughout your entire campaign or tour and is rebuilt each time. The appearance remains the same, or you adjust the layout per location. One investment thus delivers multiple brand activations. Clients such as MotoE and Iron Dames use the units throughout the season, at different circuits and events in Europe.
What does hiring a brand activation structure cost?
From €325 per week, depending on number of units, glass walls, double-deck, branding and transport. You will receive a tailored quotation within 24 hours on working days. Design your layout in the configurator or request an indicative price in the chat. Transport, setup and dismantling are included, so you know in advance what it costs.
Do you also deliver in Belgium and Germany?
Yes, WEFOLDIT delivers in the Netherlands, Belgium and Germany. Clients such as BELL Helmets (MXGP Lommel, Belgium), Iron Dames (24 Hours of Spa) and Sportworx (Hamburg) use the units at international events. Ten units fit on one lorry, which keeps transport costs manageable. We also supply structural calculations for permits, if required.
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Configurator
Design your own brand activation in the 3D configurator, with branding on every surface, and request a quote right away.
Open the configuratorReady for your next event?
Tell us what you need. Within 24 hours you'll get a concrete proposal with an indication of units and setup.
