Brand activation · August 2026
Two-story brand activation for GiG during the Sneekweek
For GiG we built a two-story brand activation structure on Starterseiland during the Sneekweek, with sales on the ground floor and a VIP deck overlooking the water.
A VIP deck on the water during Sneekweek
For GiG we built a double deck structure on Starterseiland in Offingawier during Sneekweek. The setup combined two functions in one structure: sales on the ground floor and a VIP deck overlooking the water on the upper floor.
What we built
The structure is made up of foldable units of 6 x 2.45 m and fully deployed as brand activation, so the GiG brand stands out at a busy event site.
Ground floor set up as a sales area. Upper floor as double deck hospitality with roof terrace and stairs. View of the water from the VIP deck. Full branding of the structure.
Why foldable units
Our units fold together, allowing 10 to fit on one truck. That means efficient transport and quick on site assembly, even on an island in the middle of an event. In a short time there is a sturdy, well finished structure that is both functional and representative.
The result
GiG gained a recognisable spot at Sneekweek where sales and hospitality come together, with a VIP deck that makes the most of the view over the water. A compact solution that still stands out on a busy site.
Want to create something similar?
Are you considering a hospitality unit or brand activation for your event? Contact us without obligation via the request form and we will be happy to think along with you.