Two-story brand activation for GiG during the Sneekweek

For GiG we built a two-story structure on Starterseiland in Offingawier during the Sneekweek. The setup combined two functions in one construction: sales on the ground floor and a VIP deck overlooking the water on the upper floor.

The structure is made up of foldable units measuring 6 x 2.45 m and was used entirely as a brand activation, so the GiG brand stands out on a busy event site. The ground floor was set up as a sales area and the upper floor as two-story hospitality with a roof terrace and staircase. From the VIP deck there was a view of the water and the structure was fully branded.

Our units fold together, so 10 fit on a single truck. That means efficient transport and quick on-site assembly, even on an island in the middle of an event. This way a sturdy, well-finished structure that is both functional and representative is set up in a short time.

GiG gained a recognizable spot at the Sneekweek where sales and hospitality come together, with a VIP deck that makes use of the view over the water. A compact solution that still stands out on a busy site.

Are you thinking of a hospitality unit or brand activation for your event? Feel free to contact us via the request form, and we will be happy to think along with you.