Two-story show structure for BELL at MXGP Lommel

For BELL Helmets we built an impressive two-story show structure at MXGP in Lommel (Belgium). In the middle of a busy motorsport paddock, we created a place where the brand stood out to the maximum and where visitors, teams and partners came together.

The structure consisted of foldable units from WeFoldIt, fully branded in BELL's corporate identity. This created a cohesive, premium whole that was instantly recognizable.

The ground floor featured an open, covered space with an LED screen, high tables and bar stools, ideal for reception, presentations and conversations. The upper floor had continuous glass walls behind which the new helmets were presented, clearly visible from outside. A sturdy staircase provided access to the upper floor and a ramp ensured smooth access on the paddock grounds.

Our foldable units go up quickly, exactly what you need in a tight event schedule. Because the units fold together, up to 10 fit on one truck. Each unit can be fully branded, so the brand stands out everywhere. The glass walls and the two-story setup gave the activation a luxurious, professional look.

Are you thinking of an eye-catching brand activation, hospitality or product presentation at your next event? We are happy to think along with you without obligation. Feel free to get in touch via the request form on our website.