Brand activation · August 2026
Two-story show structure for BELL at MXGP Lommel
For BELL Helmets we built a fully branded, two-story show structure at MXGP Lommel, featuring an open hospitality area and an upper floor with glass walls for helmet presentation.
An eye-catching brand activation in the MXGP paddock
For BELL Helmets we built an impressive two-storey show structure at MXGP Lommel (Belgium). In the middle of a busy motorsport paddock we created a place where the brand stood out to the maximum and where visitors, teams and partners came together.
What we built
The structure consisted of foldable units from WEFOLDIT, fully branded in BELL's corporate style. This created a coherent, premium whole that was instantly recognisable.
Ground floor: an open, covered space with LED screen, high tables and bar stools, ideal for reception, presentations and conversations.
Upper floor: a space with continuous glass walls behind which the new helmets were displayed, clearly visible from outside.
Access: a sturdy staircase to the upper floor and a drive-up ramp for smooth access on the paddock site.
Why this approach works
Quick to set up: our foldable units go up fast, exactly what you need in a tight event schedule.
Efficient transport: because the units fold together, up to 10 fit on one truck.
Full branding: every unit can be fully branded, so the brand stands out everywhere.
Premium look: the glass walls and double-deck setup gave the activation a luxurious, professional look.
Want to create something similar?
Thinking about an eye-catching brand activation, hospitality or product presentation at your next event? We are happy to think along with you, with no obligation. Feel free to get in touch via the request form on our website.