Motorsport · August 2026
Two-storey hospitality structure for Iron Dames during the 24H of Spa
For Iron Dames we supplied a fully branded, two-storey hospitality structure during the 24H of Spa, with a SIM race simulator upstairs and a fan and sales area downstairs.
A branded fan and hospitality structure in the paddock
For Iron Dames we built a double-deck hospitality structure in the paddock during the 24H of Spa. The units are fully branded in the recognisable pink corporate style of Iron Dames, from the facade panels to the lettering, so the team stands out instantly among the other paddock structures on the circuit.
What we built
The structure consists of foldable units of 6 x 2.45 m, built in two storeys with a roof terrace and an external staircase.
Ground floor: an open fan and retail area where clothing and merchandise were sold and where drivers signed autographs.
Upper floor: a furnished area with a SIM race simulator, plus a roof terrace with balustrade for views across the paddock.
Full brand activation: all panels in the Iron Dames style, including the theme 'Women Driven by Dreams'.
The benefits during a busy race weekend
Because the units are foldable, ten of them fit on a single truck. That means fewer transport movements to the paddock and a fast on-site build, exactly what is needed in the tight schedule of an event like the 24H of Spa. The double-deck layout provides extra square metres without extra ground footprint, and the roof terrace gives the team its own vantage point.
The result is a paddock structure that is a public area, a sales point and an experience all at once, and that puts the Iron Dames brand powerfully on display at the circuit.
Want a branded structure at your own event?
Are you considering hospitality unit hire, a VIP unit for motorsport or a fully branded paddock structure? Request the possibilities without obligation via the request form on our website, and we will be happy to think along with you.