Exhibition stand hire: from first sketch to build on the show floor

Designing an exhibition stand starts with the space you get and the goal you have: leads, brand experience or sales. If you work with foldable units of 6 x 2.45 m, you decide the number of units, whether you want single or double storey, and whether the stand goes indoor or outdoor. From those three choices, the rest of your exhibition stand design follows.

The essentials in brief: first set the goal and stand size, then choose the number of foldable units and the number of levels, and decide whether to have the units fully branded for brand activation. Ten units fit on one truck, which keeps transport and build time manageable. If you want exhibition stand hire without designing it yourself, you start from a fixed base and adapt it to your brand and floor space.

Where do you start when you want exhibition stand hire?

Start with the goal and the available square metres. Those two determine almost every follow-up choice in your exhibition stand design.

A unit measures 6 x 2.45 m. If you want more space, you couple units together; if you want height and overview, you choose a double-storey setup with a roof terrace and stairs.

Think in advance about the visitor route. An open front with glass walls draws people in, while a closed back provides room for storage or a small production area.

Indoor or outdoor: that changes the design

Indoors it is about sight lines and connecting to the hall. Outdoors, weather and wind come into play, and then a sturdy structure matters more than a light, loose build.

For an outdoor exhibition stand you more often choose a closed unit or a stretch tent for a premium look. The foldable units are suitable for both situations.

How do you create a design that shows your brand?

Let the stand carry the brand, not the other way around. Fully branded units make your brand recognisable from a distance, even on a busy show floor.

With brand activation you go beyond a logo on the wall. You translate colours, imagery and message across the entire exterior and interior of the unit.

Combine this with a clear function per zone: a bar or sales unit at the front, a demo area in the middle, and space for conversations at the back.

What can a stand hold functionally?

• Bar, sales or merchandise unit for contact with visitors.
• Demo area or presentation corner with glass walls.
• Double-storey setup with a roof terrace for quieter conversations or hospitality.
• Lockable storage or production area behind the scenes.

Can I design an exhibition stand myself or is it better to have it made?

Both are possible. If you want control, you work with the stand size and units as building blocks yourself; if you have little time, you have an exhibition stand made based on your goal and floor space.

The advantage of foldable units is that the design is modular. You assemble the stand from fixed building blocks, so you know in advance exactly how the build will go.

Sketching yourself helps to sharpen your wishes. Translating this into a workable, transportable structure is something we then tackle together.

Checklist: designing an exhibition stand step by step

Run through these steps before you submit a request. That way you have already made the most important choices.

• Goal: leads, sales or brand experience.
• Location and date: which show, indoor or outdoor.
• Floor space: number of square metres of stand space.
• Number of units: how many units of 6 x 2.45 m you need.
• Levels: single storey or double storey with roof terrace and stairs.
• Walls: closed, glass walls or stretch tent.
• Branding: logo or full brand activation.
• Functions: bar, demo, storage, production area.
• Transport and build: number of units, space on the truck.

Frequently asked questions

What does designing an exhibition stand cost?

The price depends on the number of units, the number of levels and the extent of branding. A single-storey stand of a few units costs less than a double-storey hospitality setup with a roof terrace. Request a quote with your floor space and goal, and you will get a concrete picture.

How long does building a stand with foldable units take?

Because the units fold up and are unfolded on site, the build is faster than with loose components. The exact time depends on the number of units and whether you build single or double storey. We align this with the build time the show allows.

Can I design my own exhibition stand?

Yes. You use the units of 6 x 2.45 m as building blocks and decide the layout, walls and branding yourself. We translate your sketch into a structure that fits the stand space and is easy to transport.

Do all units fit on one truck?

Ten foldable units fit on one truck. That keeps transport manageable for most exhibition stands. For larger or double-storey setups, we agree the number of trips in advance.

Does this also work for an outdoor exhibition stand?

Yes, the units are suitable for indoor and outdoor exhibition stands. For outdoors you more often choose a closed unit or a stretch tent, depending on the weather and the look you want.

Discuss an exhibition stand design

Do you have a show, a date and an idea of your stand space? Then we are happy to think along about a design with foldable units that fits your goal and your brand.

Share your wishes via the request form on wefoldit.nl, and we will get back to you with the options, no obligation.