Trade shows
Double-deck outdoor exhibition stand, Interschutz Hannover
A striking double-deck stand at one of the world's largest trade fairs.
During Interschutz in Hannover, one of the world's largest trade fairs for firefighting and disaster relief, WeFoldIt delivered a striking double-deck outdoor stand for Holmatro. Two storeys, fully in brand style, built and taken down within the tight show schedule.
The structure was designed around the Holmatro Rescue Challenge: a live demonstration programme where firefighters competed with Holmatro rescue tools on the outdoor grounds. The stand was the central viewing point for this programme.
A standout feature is the full glazing of the ground floor. Both the short and long sides have glass walls, so guests and staff kept a clear view of the demonstrations from a sheltered, comfortable space. The deck above added extra viewing and reception area.